Ad which has lost Indian culture, fail to increase sale of product

Ad which has lost Indian culture, fail to increase sale of product

bajaj ad

hamara bajaj

 Original Tomtina

.....once upon a time there was an ad called " Hamaaraa Bajaj." one of the most popular brand before 30 years. When Doordarshan was the only channel with 80% black and white and only 20% rich families were having colour TV sets, at that time Hamaaraa Bajaj was very popular... 

lets go to the past. Mr. Rahulkumar Bajaj was the person behind Three wheeler and Two wheeler scooter product in India. at that time Bajaj was sharing 95% of the market. Because of its ads were related to Indian culture. But after  1995 when Rajiv Bajaj took over and introduced Pulser, it has lost fragrance of rural India. Rajiv lost his connectivity with Indian culture. Which has started reflecting in their ads also. Chetak Scooter has became museum article now and Bajaj is getting more business from Indonesia, Mexico and Argentina.

 (Thousands of people make their way from all corners of the world to fight in this 'World's Biggest Food Fight' where more than one hundred metric tons of over-ripe tomatoes are thrown in the streets.

Prior to 2013 anywhere from 40,000 to 50,000 (reported to be 50,000 in 2012) people crammed into this huge tomato fight, greatly expanding Bunol's normal 9,000 person population.)

The problem is that we Indians take food as Parabramha i.e. part of or 'itself' as a GOD. we do not throw food on street, we do not waste food, we do not keep our foot wears on food even if it is on the street. And the creative team under Mr. Rajiv Bajaj is showing ad which is against culture.

 First of all 90% of Indians do not understand what the hell they are throwing? because Tomato is integral part of every Indian cuisine. The result is at sale of Pulser it is gradually getting down, and other brands like Honda is capturing the market. 
Mr. Rajiv has increased the budget and so the frequency of the ad but his money poured in this ad is like those wasted tomatoes....  

another ad which has lost cultural connectivity is, Airtel 4G...

This town is run by only woman. No male-husbands- are allowed to stay with them. They have only female rule. Visitors may have relationships but no marriage system. In that city for entertainment women used to gather on roof top and have FALTU time pass. Exactly shown in the ad. 

This ad is shoot in Old Delhi. Can anyone show me any corner of Delhi or India where young boys and girls are gathering together to have competition of 3G/ 4G connectivity? and the game is surprisingly arranged by an uncle like long beard fellow. 

Only two beautiful leading fresh girls is a plus point to this ad. If you look into the past, Airtel has given beautiful ads like Dosti Sarhade paar karati hai. What a beautiful message given by the ad makers... 

This 4G ad is showing roof top of a city and public showed in it is not professional, not from sophisticated area or not represents population which uses 4G. 4G users are unable to relate themselves as an idle public. which has lower or poor locality. So this ad is again a total failure for Airtel. They have to keep in mind for whom they are making the ad. 

I appreciate 'Idea and Vodafone' they used to launch 3/4 ads at a time, and continue with one or two which gets popularity...

No comments:

reiki introduction video