Who is Parle-G Girl & Murphy Radio Boy & Baby Guddu n others
Many times it is very interesting to know, who did it first.
Yes, everyone would like to know which child was popular as
model in media first…
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| Parle G girl now turned 65 |
The answer is, a child girl Neeru Deshpande now, turned 65.....a
granny from Konkan, (..later on her family shifted to Nagpur Maharashtra..) got position on the rapper of Parle-G, a glucose biscuit.
Even after five, six decades this girl child is so fresh that no one feels any need to change it. I am not surprised by the girl, but a photographer! This photo
was taken by her father who was never a photographer. He was not knowing, what
is light? focus? what should be the style..., etc..
He has gone through an advertisement that Parle is looking
for a child model, he from a small countryside town, send photograph of his
cute child, from his family album. He was not knowing that he is going to
create a history.
The girl is having very natural and unique style with open fingers which appeal to every family…irrespective of poor middle class to rich families. We have to salute Parle also, to make "Parle-G" no 1 selling brand of
India. At such low price. Why am I telling this, because there was another Pune (Maharashtra) based
Confectionery factory giant named “Sathe biscuit ”It was the giant in confectionery business..
It had factories in Pune, South
India, North India and even in Karachi, but with the span of time it doomed
like anything. Anyway in 60’s and 70’s Sathe Biscuits was very popular brand
than ‘Parle’.
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| Sathe biscuits boy |
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| Murphy Boy |
OK now look at the original pic...
This was a toddler Boy not a girl. He got popularity in cities. Parle-G was in every home at villages also. Murphy
boy was on the hoarding of city area. A boy, Kagyur Tulku Rinpoche, now he is husband of
‘Mandakini’.
Third child was actually a ‘Sketch’ but very powerful with
its 'thought procedure', its ‘Amul’ girl.
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| amul girl |
Late Mr.Kurian given
co-operative movement a new meaning,
‘Amul’. The advertisement idea was to make Amul child alive.. as a product is consumed by children its model is a girl child, but its very mature character.
This caricature is a satire on society as a whole.
It speaks about politics, cricket, weather or on any issue. It touches life.
People used to wait for next advertisement. It’s very fresh, matured, wise
caricature with many emotions.
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www.ideazunlimited.net |
Like Amul, there is one more big socio-economical movement
called Lijjat Papad. Every Indian knows Lijjat Papad, because of Mr. RamdasPadhye.
He created a puppet called ‘Sasulya’ (A rabbit) and given his own
voice. Then the rhyme was very popular as ‘karram kurram’ This jingle was very
popular on Vividh Bharati (a national Radio channel) But even after 5 to 6
decades no one is able to understand why it was mentioned in ad to eat ‘papad’
with tea? Can anyone tell me, who eats papad with chai?
Anyway but the jingle
is so sweet that people take it as a naughty comedy by the puppet. Because Mr.
Padhye was very popular at that time, even out of India, got one cute character
called “Ardhwatrao”. This character was having naughty, foolish, satirical,
spontaneous comedy. So people take ‘sasulya’ an extension of ‘ardhawatrao’
Along with Lijjat there were two more jingles popular on
Radio, those were… Vicko vajradanti and Nirma.
Vicko was having multiple products. One of them was tooth
powder.
New generation can not imagine, tooth powder applied with bare fingers
on teeth. In the era of soft bristles toothbrush.
Along with Vicko, Nogis Bandarchhap Kala Dant manjan was
very popular.
Then came dabur ka Lal Dant Manjan.
At countryside people were using datoon, that was a typical stick of a bush. Women were used to apply ‘misry’ i.e. a half burn tobacco. But rather than to clean teeth this Misry used to give ‘kick’ in brain. Nogi ka kala dant manjan was with Nilgiri tel, replacing Misry. Many were used to clean teeth by Salt. At that time salt was not powdered or manufactured in factories. But it was collected near Bhandup, Mulund, and Vasai (suburbs of ‘Bombay’-old name of Mumbai)
This salt came in thick solid rocky form. This salt was crushed and applied on teeth by bare fingers. This was replaced by tooth powder.
At countryside people were using datoon, that was a typical stick of a bush. Women were used to apply ‘misry’ i.e. a half burn tobacco. But rather than to clean teeth this Misry used to give ‘kick’ in brain. Nogi ka kala dant manjan was with Nilgiri tel, replacing Misry. Many were used to clean teeth by Salt. At that time salt was not powdered or manufactured in factories. But it was collected near Bhandup, Mulund, and Vasai (suburbs of ‘Bombay’-old name of Mumbai)
This salt came in thick solid rocky form. This salt was crushed and applied on teeth by bare fingers. This was replaced by tooth powder.
Yes, we were discussing about vicko, it was having
cosmetics, multipurpose creams. This jingle was also very popular on Radio.
Nirma has the oldest and most popular jingle. Nirma packet
has a typical photo of a charming dancing lady.
She has a skirt in the air. This
photo was inspired by ‘marilyn monroe’ . Her pose to stop the skirt in the air,
and in Nirma the skirt was also allowed to be in the air. Many people say that it was a
photo of Daughter of owner of the company who lived very short life. But I
didn’t found any proof to confirm this myth. But the fact is this brand is
still growing.
The funny part behind these advertisements is, people know
those ‘type’ of products with these brand names. Like washing powder is known as Nirma. Even today a house wife
asks for washing powder as “do you have ‘wheel’ Nirma?” (means do you have
‘wheel’ washing powder”)
Like Nirma, Colgate is known for tooth paste. People
ask, Do you have close up “colgate”?(means do you have close up “toothpaste”?)
Also I salute Colgate to make itself very big in stiff competition.
“Binaca” was a toothpaste popular because of its ‘Binaca Geetmala’ hosted by Amin Sayani’ from Ceylon radio
Why it was on air by Ceylon radio no one understood. Because at that time Ceylon radio was having very worst frequency, but since Amin sayani was the compeer
and it was related with film songs people simply loved it.
The toothpaste was not so popular, but its name with geetmala was very popular. Later on it was known as “Cibaca” since it was taken over by cibageigy drugs But by that time entertainment was changed so the toothpaste also.
The toothpaste was not so popular, but its name with geetmala was very popular. Later on it was known as “Cibaca” since it was taken over by cibageigy drugs But by that time entertainment was changed so the toothpaste also.
Promise toothpaste with Clove oil was popular,
then
Forhans,
then Prudent,
then Pepsodent and Close-up all were big competitors for
Colgate but Colgate managed to stay ahead. Oh, Colgate was popular because of
‘Baby Guddu’ Now she is an Air Hostess in Arab airlines.
In seventies eighties media was only for the entertainment so people did not enjoyed advertisements between the programs, but now we not only enjoy but earn money…simply by watching advertisements or allowing others to keep ads on your portal.. so earn money!
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